Территория инноваций

Step-by-step instructions from the leading marketing experts to promote on the Internet and social media.
Recently, the Russian government announced a new measure of support for the promotion of Russian software on the Internet, generating significant interest among members of the IT community. Right holders of products included in the Russian software registry and IT service providers can now receive compensation of up to 80% of marketing costs.
Where should technological projects advertise? What promotion channels are the most effective? How can complicated technical topics be simplified for a broader audience?

Moderator
Andrey Sikorsky, Director of Marketing and Communications, RBC

Speakers
Mikhail Azovtsev, Advisor to the General Director, RFRIT
Sergey Grebennikov, Director, Russian Association for Electronic Communications
Valentin Makarov, President, RUSSOFT Association
Alexey Mostovshchikov, Chairman, Expert Council on Economics and Entrepreneurship, Youth Parliament of the State Duma of the Russian Federation
Alexey Slukin, Art. Lebedev Studio Strategist
Evgeny Shuvalov, General Director of Renga Software

Sergey Grebennikov

Director, Russian Association for Electronic Communications

Mr. Grebennikov graduated from the International Academy of Business and Management (MUBIU), faculty «Institute of Modern Communication Systems and Technologies» (2003-2008), specialization - "exhibition business and advertising".
He worked as a PR-specialist in different companies such as Rasprodaga.ru, Webalta, Retail Media - Rasprodaga.ru.
Since 2007 - Deputy Executive Director of ROCIT.
Since 2010 - Deputy Director of the Association of Electronic Communications (RAEC).
Since December 2014 - Director of the Russian Public Center for Internet Technologies (ROC-IT)
For many years Sergey has been the organizer of Russian Internet conferences, forums and awards, such as: RIF + CIB, Russian Internet Week, Runet Award, etc.

Valentin Makarov

President, RUSSOFT Association

Makarov Valentin was born 16.04.1955 in Leningrad, Russia. Graduated from the Leningrad Aircraft Instrumentation Institute in 1978, in 1978-1985 he had been working in the Defense Industry. In 1985 entered the Leningrad Polytechnic Institute. Since “perestroika” time he has got good experience of organizing international cooperation (1988-1992 – secretary in the Russian Delegation to UNESCO, in 1996-2000 as deputy Chairman of International relations’ Committee of Administration of St Petersburg). He has also got extended managerial experience in private business (1992-1996 – in Interprivatization Foundation and in the EuroConseil Rusian-French JV consulting company).
President of RUSSOFT Association (earlier Fort Ross) since its foundation on 9.9.99, he has been organizer of lobbying campaigns in the Government and Chairman of numerous IT-events in Russia and abroad (RUSSOFT Forum, Software Outsourcing Summit, Mobile Software Forum, Russian IT-seasons). Chief-editor of the annual Russian export software industry survey since its beginning in 2003. Representative of Russian IT Association (APKIT) in WITSA in 2004-2006, 2012. Invited speaker at numerous international conferences and author of dozens of articles on IT in Russia.

Alexey Mostovshchikov

Chairman, Expert Council on Economics and Entrepreneurship, Youth Parliament of the State Duma of the Russian Federation

Alexey Mostovschikov was born 1987/03/19 in Magadan city, Russian Federation in the family of state employees. Resident of Russian Federation.
In 2004 Alexey became the student of Northern International University, after graduating he acquired the diploma on economics. In 2010 he graduated from the Magadan branch of the Moscow State Law Academy, specializing in law. In the same year he graduated from the Magadan branch of the Russian State University, specializing in "State and municipal management".
Reserve army officer, Lieutenant.
For more than 12 years up to the recent time Alexey Mostovschikov has been a businessman, and he still works as CEO in “Tvoy Vibor” advertising agency, basing on printing and marketing service. For recent two years he has also been greatly involved in development of cryptocurrency business projects, such as building of mining farms, blockchain market analysis and ICO.
For more than 5 years Alexey is being the chairman of the Magadan bench of “The Young Entrepreneurs’ Association of Russia” representing the interests of Entrepreneurs. He works as the Deputy Chairman of the Youth Public Chamber at the Magadan Regional Duma of the V convocation for 5 years and as the chairman of “economicy, finance and business” committee at State Duma of the Federal Assembly of Russia, also the chairman of Magadan bench of “Investment Russia”. Since November 2016 he is an assistant to the deputy of the State Duma of the Federal Assembly of Russia Oksana Bondar’. The result of his public activity is the promotion of legislative initiatives at the local, regional and federal levels, as well as the support of a large number of beginning entrepreneurs and working young people.
In 2010 Alexey Mostovschikov became the winner of the regional contest "Entrepreneur of the Year" in the nomination "Services". In the same year, he won the regional contest "Young Entrepreneur 2010" in the category "Young Master of Business". In 2011 he became a laureate of the city competition "Patron of the Year". In 2012 he was awarded the "Person of the Year" award in the category "Entrepreneurship". In 2015, he was recognized as the Best Young Entrepreneur in the Sphere of Marketing, Advertising and PR for the results of the competition of the Association of Young Entrepreneurs of Russia.