Business programme


We Are What We Eat

06 Jun, 16:45–18:00
People First
Pavilion G, conference hall G3
In partnership with the Cherkizovo Group

We are what we eat. Each person decides on his/her own how to interpret this phrase. A healthy diet means a healthy life as well as a healthy nation – a formula that each government seeks to apply. After all, everyone knows that a person is what he/she consumes, and the population’s longevity greatly depends on the quality of food. Global food producers are not standing still. While some use conventional and consumer-friendly production methods, others are investing in new technologies and manufacturing products in laboratories. Where is the market headed and is everything as clear-cut as it seems in the healthy food industry? What are some of the myths about healthy nutrition today? Do business, government, and consumers have the same understanding of healthy eating? In ‘the battle for a share in the stomach’, how suitable is the structure of consumption at the macro level in terms of a healthy lifestyle? What are the food production trends that are dominating around the world?

Moderator
Anna Popova, Head, Federal Service for the Oversight of Consumer Protection and Welfare (Rospotrebnadzor)

Panellists
Andrey Zyuzin, Chairman of the Board of Directors, Biryuch-New Technologies Innovation Centre
Marc Carena, Director General, McDonald’s in Russia
Alexandra Levitskaya, Advisor to the President of the Russian Federation
Zhou Liqun, President, Elus Union of Chinese Entrepreneurs
Sergey Mikhailov, General Director, Chairman of the Executive Board, Cherkizovo Group
Viktor Tutelyan, Scientific Director, Federal Research Centre of Nutrition, Biotechnology and Food Safety
Rafael Fuertes, Chairman, Grupo Corporativo Fuertes SL

Front row participants
Irina Bakhtina, Vice President for Sustainable Business Development and Corporate Relations in North Africa, Middle East, Turkey, Russia, Ukraine, Belarus and Africa, Unilever NAMET RUB
Hartmut Van Lengerich, Head of Global Crop Protection Asset Management, Bayer AG
Oksana Kuznetsova, Acting Director, Gorbatov Federal Research Center for Food Systems, Russian Academy of Sciences
Sergei Lakhtyukhov, General Director, National Union of Poultry Farmers
Raisa Polyakova, Chief Executive Officer, KFC in Russia and CIS

Broadcast