Stimulating Demand in the Russian Consumer Market

Panel Session
Pavilion G, Conference Hall G3

On the back of growing availability of domestic-made goods coupled with increasingly savvy customers who are sensitive to both price and quality, the competition to service the Russian consumer sector has heated up. What will the Russian consumer market look like as the recovery accelerates? What does business need to do to prepare for the new conditions? What can be done to stimulate consumption and what products might become the drivers of consumer demand?

Pal Erik Sjatil , Managing Partner for EEMA, McKinsey & Company

Ruben Aganbegyan , Chairman of the Supervisory Board, Bank Otkritie Financial Corporation; Member of the Board of Directors, Otkritie Holding
Viktor Evtukhov , State Secretary, Deputy Minister of Industry and Trade of the Russian Federation
Mikhail Zadornov , President, Chairman of the Management Board, Bank VTB 24
Sameer Kakar , Vice President, Head for International Business, Micromax Informatics Ltd.
Sotirios Marinidis , Vice President Eastern Europe and Central Asia, P&G
Silviu Popovich , President, PepsiCo Russia, Ukraine and CIS
Maxim Protasov , Head, Russian Quality System
Vladimir Chirakhov , General Director, Detsky Mir Group
Igor Shekhterman , Chief Executive Officer, Chairman and Member of the Management Board, Х5 Retail Group N.V.

Front row participants:
Ekaterina Petelina , General Director, Visa Payment System LLC