MARMA RELEVANT TECHNOLOGIES LAB


MARMA relevant technologies lab specializes in tech solutions for businesses and exhibition stands. It develops web-based augmented-reality (AR) experiences which do not require any additional apps or programs to be installed. It is a source of great pride for our team to have the honour of being the Roscongress Foundation’s AR service, and to be responsible for developing a range of practical and technological options for SPIEF participants each year.

MARMA LAB

MARMA relevant technologies lab (passage in zone G)

A unique AR experience is in store for Forum participants, who will be able to interact with digital objects, so blurring the line between appearance and reality. You will have the chance to talk to our AI assistant Marty, learn all about MARMA’s projects and capabilities with regards to promoting brands, test our case studies using an interactive demo table, and enjoy a coffee featuring your portrait in foam.

AN INTERACTIVE JOURNEY ACROSS RUSSIA

Interactive Map of Russia’s Regions (pavilion Н, to the right of the Governors’ Club)

The Interactive Map of Russia’s Regions is a unique space at SPIEF allowing visitors to take a virtual tour through all 89 regions of the country. Thanks to MARMA relevant technologies lab, visitors can view videos on the map demonstrating the uniqueness of regional brands and enterprises. In addition, the map provides information about various regions’ natural riches, historical and cultural values, and tourist and investment potential. This year’s initiative was developed in collaboration with the Embroidered Map of Russia national project.

SPIEF 2024 VIRTUAL VOLUNTEER

Pulkovo 3 Business Aviation Centre and Pulkovo VIP lounge

People arriving at St. Petersburg for the Forum will be greeted by a virtual volunteer who will provide information about PCR tests, collecting badges, and other services for participants.

SME BUSINESS CARDS

MARMA relevant technologies lab (passage in zone G)

MARMA relevant technologies lab has developed AR business cards especially for members of the SME community at SPIEF. SME Forum participants can submit an application for business cards via their Roscongress personal account.

VOTING FOR THE WINE OF SPIEF 2024

VinoGrad wine tasting area (outdoor area between entrances G and H)

Forum participants will have the chance to vote for Russia’s best wine in three categories: still white, still red, and sparkling. Voting will take place at the VinoGrad outdoor area for the Russian wine industry. The procedure, developed by MARMA, will involve participants scanning a QR code on a wine bottle after tasting it, and voting via their smartphone. The results will be published on social media and appear on television screens at the wine industry area on the closing day of the Forum.

INFORMATION ON GETTING TO AND AROUND THE FORUM VENUE

Shuttle buses for participants, points of arrival, hotels, and accreditation centres

Forum participants will be guided through a combination of stickers, navigation signs, and animated videos on television screens. As well as providing information on getting around the SPIEF venue, these videos will also inform participants on the rules for collecting badges and accessing the venue.

More information about the MARMA service:
 marma.pro
 vk.com/marma_pro
 t.me/marma_pro

Contact: Tatiana Zimba, Head of MARMA
 +7 (903) 092 0054
 tatyana.zimba@roscongress.org