Advertising: The Art of Attracting Attention
SMEs are a key driver of the domestic economy. In the current environment, companies are looking for the most effective area of growth and to attract new consumers. To this day, advertising continues to prove its effectiveness as the most important tool for the growth of small and medium-sized enterprises. Variability and current trends enable SMEs to utilize the full range of advertising opportunities. The key to using advertising, as in the past, remains the expediency and orientation of tools to attract the attention of new consumers. How to determine which advertising tool is the right one? Where to find ideas for positioning the company? How can small and medium-sized businesses effectively advertise themselves? How to plan an advertising campaign? How to spend the budget effectively? What communication channels are worth using?
Moderator
Dmitry Strelnikov,
President, Union of Outdoor Advertising Operators
Panellists
Igor Bazhan,
Marketing Director, RIM Media Group
Tatiana Kovalevskaya (Doldo),
Director for Sales, MTC ADS
Olga Rubleva,
General Director, United Partners