National Cosmetic Brands: From Import Substitution to International Expansion
Having coped with the pressure of sanctions, Russian perfume and cosmetics manufacturers have expanded their share of domestic products in the market by 12 points to 32% over the last year and increased production volumes many times over. Now domestic producers are facing new challenges: increasing consumer confidence in Russian brands, establishing exports to friendly countries, developing R&D, and producing innovative products. How can they increase consumer confidence in Russian brands and build an effective system of export of Russian perfume and cosmetics? What is the unique selling proposition and how can the competition be defeated?
Moderator
Anna Dycheva-Smirnova,
Managing Director, EXPOVISIONRUS; organizer, InterCHARM
Panellists
Roman Genkel,
Vice President for Development of Non-Financial Products, Regional and Foreign Network and Partnership Policy, Russian Export Center
Sergey Kirsh,
Founder, General Director, Geltek
Yulia Mihaleva,
Deputy Director, Russian Quality System (Roskachestvo)
Natalya Shik,
General Director, SHIK
Mikhail Yurin,
Deputy Minister of Industry and Trade of the Russian Federation (online)