SMEs, the Actual Practice of Import Substitution, and the Role of Design in the Success of Russian Products
Russia has managed to move from the theory of import substitution to practicing it in a wide variety of industries in a very short time. Small and medium-sized businesses have shown the most impressive results. Having adapted to the new realities, entrepreneurs are not only filling niches that have been vacated, but are also creating new, even more popular products and brands. In its broadest sense, design, from customer experience to product architecture, determines success in the marketplace. What business opportunities and challenges currently exist for those involved in import substitution?
Moderator
Alexander Gagiev,
Director of interaction with creative industries and talents in HiFi streaming Sound
Panellists
Vladimir Bely,
Head, Alpha Robotics Venture Fund; Member of the Board of Directors, Android Technology
Irina Bogdanchikova,
Founder, Nextouch
Nikolay Ivenev,
Chairman of the Board of Directors, High-Tech
Mikhail Ilyichev,
General Director, Zvuk
Aleksandr Isayevich,
General Director – Chairman of the Management Board, Russian Small and Medium Business Corporation
Aleksandr Pavlov,
General Director, Russian Information Technology Development Foundation
Vitaly Stavitsky,
President, Union of Designers of Russia
Mikhail Khomich,
Chief Managing Director, Chief Strategist, VEB.RF; Special Projects Director, Agency for Strategic Initiatives to Promote New Projects (ASI)
Timur Yunusov,
Singer; Music Producer; Entrepreneur