The SME Forum

Socially Responsible Franchising

05 Jun , 10:00–11:30
Russian Small and Medium-sized Enterprises Forum: Industries
passage in zone G, VinoGrad conference hall

Franchising is a universally recognized business development technology that enables the nurturing of sustainable entrepreneurs, replication of successful business models and the creation, through the synergy of resources and joint efforts, an ecosystem of enterprising entrepreneurs, where the maximum effect of socioeconomic transformation is achieved. Based on the results of analyses of well-known franchise networks, it can be concluded that franchise owners assume increased responsibility towards consumers and existing partners. The beneficiaries of the franchising effect are not only the participants of the franchise agreement, but also the end consumers, the population of cities and regions, and public authorities. Today, the franchise market is not regulated by a separate law. How may we make the process of selling and buying franchises safe and transparent for both parties? There is franchising in Russia, but there is no law, so what should be done? Socially responsible franchising as a reliable way to scale your network: why is it beneficial for the franchisor to support franchisees? How to work with franchisees, increase their profits, and prevent them from leaving the network: a review of case studies? Socially responsible franchising is supported by the state: which state franchising regulation programmes contribute to SME development?

Moderators
Maria Kizima, Co-founder, Franchising-intellect, digital franchising platform "Scale it"
Galina Radaeva, Chairman, Council of the All-Russian Professional Union of Franchise Market Participants

Panellists
Yulia Alferova, Director General, National Agency for Entrepreneurship Development, Director of the Competence Center Digital Transformation of Business and Public Administration of the Digital Economy Development Fund
Alexander Demin, Chairman of the Committee of the State Duma of the Federal Assembly of the Russian Federation on Small and Medium Enterprises
Andrey Zubarev, General Director, Khanty-Mansi Autonomous Okrug-Yugra “My Business” Foundation
Yuliya Kukota, Head of Regional Direction Order Pick-up Point, Wildberries
Alexey Lokontsev, Founder, TOPGUN
Tatyana Mineeva, Commissioner for Entrepreneurs' Rights Protection in Moscow
Boris Nuraliev, Founder, Director, 1C
Ivan Podbereznyak, Chairman of the Board, SME Bank
Anton Slobodchikov, Head of the Altai Territory Department for the Development of Entrepreneurship and Market Infrastructure
Tatyana Talashkina, Founder, GMT clinic
Alexander Tsypkin, Writer, Scriptwriter

Broadcast