Franchising as an Investment
Franchising has been gaining popularity recently, as if the industry has been given a new lease of life. As a rule, the franchise business model differs from classic businesses, firstly, in terms of its high transparency of processes and payments. Since the franchisor’s profit depends, most often, on the franchisee’s turnover, it does everything to have control over revenue streams. Secondly, it has a stable, proven structure, a system of training and transfer of experience and knowledge, which leads to the fact that businesses opened by franchise in 86% of cases survive and operate, while 90% of startups close down in the very first year. Why else is it profitable to invest in franchising? How to raise public awareness of franchising investment opportunities? How should an investor choose a franchise? What are the main criteria of a profitable franchise? How can we reduce the risks of franchise investment? How can entrepreneurs and investors be motivated to go into the franchise business?
Moderator
Konstantin Urvantsev,
Founder, FranchCamp.ru
Panellists
Sergey Afanasyev,
Director of the Department of Economic Development – Deputy Governor of the Khanty-Mansi Autonomous District – Yugra
Dmitry Baranov,
Franchising Project Manager, MEDSI Group of Companies
Vasil Gazizulin,
Founder, Managing Partner, TopFranchise.ru
Karina Gudova,
Director of Product and Channel Development at Kitchen Dvor
Nikolay Polyakov,
General Director, SOKOLOV
Alexander Popov,
General Director, Samolet Plus
Sergei Cherkasov,
Strategy Director, Director of the Technology and Entrepreneurship Division, Agency for Strategic Initiatives to Promote New Projects