Healthy Life Area

External beauty is often an indicator of physical and mental health, which is the foundation of a long and active life. To preserve their health and beauty, people need a symbiosis of techniques that have a preventive effect on the human body without waiting for a deterioration in their quality of life or diseases to appear. The concept of ‘smart beauty and health’ entails the continuous monitoring of people’s well-being, the inclusion of optimal physical activity in their daily routine, a proper sleep schedule, and personalized nutrition that replenishes essential micronutrients. Modern medicine and the beauty industry offer a number of innovative approaches that have already proven to be effective in some countries and are gaining popularity every year in Russia: genetic tests and analyses for the early diagnosis of diseases and the selection of ‘smart aging’ programmes; the use of dietary supplements; the development of personal health and beauty events; and adaption to new trends in the beauty industry both for aesthetic purposes and to gain self-confidence; psychological counselling and prevention. Taking a responsible attitude towards various aspects of your health can improve your quality of life, however, there are a number of challenges inherent in promoting this approach: insufficient information among the population about healthy daily habits, a shortage of high-quality functional food products on the Russian market, the lack of a proper legislative framework for complementary medicine, and ambiguous public attitudes towards the beauty industry and the philosophy of self-care. According to various estimates, no more than 10% of the country’s population adheres to a healthy lifestyle, although this figure is higher among women. What does the concept of an ‘ecosystem of beauty and health’ mean for contemporary people? What innovative approaches and techniques can collectively support beauty and health? How can we effectively neutralize factors that negatively affect a person’s health and appearance? How is the beauty industry changing our understanding of physical attractiveness, health, and well-being?

Moderator
Yulia Lapshina, Founder, Communications Agency Brand Navigator Agency

Panellists
Maria Afonina, Vice-Rector for Special Projects («Russia - the Country of Opportunities» Project) (online)
Inna Bogdanova, Founder, Brand of natural low-carb products Beauty Bite
Kira Dolgova, Founder, Network of clinics LaserLove
Marina Kurganova, Director, National Agency for the Development of Social Initiatives
Madina Magomedova, Founder, Chief Physician, Anti-Aging Medical Clinic, Dermavi
Katerina Minkevich, PR Director, Keep Looking Group; PR Director, Forum of Aesthetic Medicine of the Future