Business programme

The latest technologies are radically affecting the entire lifecycle of a traditional media: from business models and editorial policies, to promotion and distribution methods. As online outlets, mobile media, social networks, and bloggers revel in their explosive popularity, opinions on the imminent departure of paper media are heard increasingly louder year after year. Once popular publications disappear, the printing infrastructure – printing houses and press kiosks – shrinks, paper prices rise, and its supply in the domestic market falls. However, worldwide publishing experience convinces us that digitalization is not just a threat to the traditional media, but also a new opportunity. The latter has to do with diversification and monetization of content, quality of feedback from the audience, etc. Internet technologies are becoming the main driver of development and organic growth for the once purely "paper" media. What are the fundamental challenges, problems, and opportunities of the print media digital transformation in areas such as content management, marketing, subscription, and retail distribution?

Moderator
Evgeniy Abov, Vice President, Union of Printing Industry Enterprises; Vice President, Board Member, World Newspaper Association

Evgeniy Abov

Vice President, Union of Printing Industry Enterprises; Vice President, Board Member, World Newspaper Association

Panellists
Ruslan Novikov, General Director, Argumenty I Facty
Atanas Panchev, Director, New Civilization Publishing House; Publisher, Newspaper "Quantovy Prehod" (online)
Vsevolod Pulya, Editor-in-Chief, Russia Beyond The Headlines; co-founder, MediaToolbox (online)
Rongbin Xie, Deputy Editor-in-chief, Global Times; Chairman, People.cn (online)
Angelica Sulhaeva, Commercial Director, Komsomolskaya Pravda Media Group
Yuri Tarantsov, General Director, Free Press Publishing House (online)
Mikhail Fedotov, Director, "UNESCO Chair in Copyright, Related, Cultural and Information Rights" International Scientific and Educational Center, National Research University Higher School of Economics
Victor Shkulev, President, Shkulev Media Holding

Ruslan Novikov

General Director, Argumenty I Facty

Born February 5, 1975, in Moscow
In 1997 graduated from the faculty of law of Lomonosov Moscow State University.
Ph.D. in Economics, MBA
Since 1997 has worked in banking, manufacturing, construction, trade and investment companies holding executive positions.
Has broad experience in company formation, leading companies to the top positions in the market, crisis management.
Entered the board of directors of "Argumenty i Fakty" in April 2014.
Was appointed as CEO of "Argumenty i Fakty" publishing house in December 2014.
Board member of GIPP - Guild of Press Publishers.
In 2016 was proclaimed laureate of the "Best Media manager of Russia 2016" National Award in Press nomination and Federal Press category.

Vsevolod Pulya

Editor-in-Chief, Russia Beyond The Headlines; co-founder, MediaToolbox

Yuri Tarantsov

General Director, Free Press Publishing House

Mikhail Fedotov

Director, "UNESCO Chair in Copyright, Related, Cultural and Information Rights" International Scientific and Educational Center, National Research University Higher School of Economics

Victor Shkulev

President, Shkulev Media Holding