Business programme

International Promotion. Development of New Tourism Offers and Products

07 Jun , 08:30–10:00
The Transition to a Multipolar World Economy
pavilion G, conference hall G7

Tourism is a priority sector of the economy and a leading job creator. It contributes to the growth of entrepreneurial and investment activity and the development of service and hospitality infrastructure, improves people’s quality of life, broadens international cooperation, and plays an enormous role in building partnerships and mutual understanding between countries. When creating an effective system for the international promotion of tourism, it would make sense to establish a wide network of stable partnerships at all levels and create long-term partnerships that can offer new tourism products. The most effective way for Russia to promote its own tourism brand at international exhibitions is to utilize the opportunities of business missions for Russian tour operators, provide familiarization trips for foreign travel agents, as well as marketing and digital support for the project, and initiate discussions by including on the agenda of major domestic business forums. How can we successfully get businesses and regions involved in the programme to promote Russia’s tourism potential on foreign markets? Is an integrated approach essential to promoting tourism products on the international market? How can we best involve young people in coming up with new creative tourism offers and products? What technologies for the international promotion of the industry could help increase tourist flows to the region and the Russian Federation?

Moderator
Veronika Strizhak, TV Presenter, Izvestia; Member of the Academy of Russian Television

Panellists
Hashil Obaid Hashil Al-Mahrouqi, Chief Executive Officer, Oman Tourism Development Company
Ali Babacan, Chairman, Democracy and Progress Party of the Republic of Turkey; Deputy Prime-Minister of the Republic of Turkey
Dmitry Vakhrukov, Deputy Minister Economic Development of the Russian Federation
Sergey Voronkov, General Director, ExpoForum International; President, Russian Union of Exhibitions and Fairs
Nana Gvichiya, Acting Chairman, Committee for Tourism Development of St. Petersburg
Alexander Drozdenko, Governor of Leningrad Region
Mayya Lomidze, Executive Director, Association of Tour Operators of Russia (ATOR)
Yulia Maksutova, Director, Center for International Tourism Development, Center for Strategic Research Foundation
Alexander Medvedev, Chairman of the Board, Football Club Zenit
Yulia Mihaleva, Deputy Director, Russian Quality System (Roskachestvo)
Vladimir Rubtsov, General Director, FUN&SUN Touroperator
Lyubov Sovershaeva, Deputy Presidential Plenipotentiary Envoy to the Northwestern Federal District
Natalya Trunova, Auditor, Accounts Chamber of the Russian Federation
Georgy Filimonov, Acting Governor of the Vologda Region

Front row participants
Marika Korotaeva, Co-Organizer, Project "Land of Forts"
Konstantin Makiev, Deputy Chairman of the Board for Operator Activities and Development of User Services, Russian Highways State Company
Pavel Shinsky, General Director, French-Russian Chamber of Commerce and Industry

Broadcast