Business programme

As part of cooperation between the Russian Ministry of Culture and the Russian Ministry of Industry and Trade, one of the priority themes for the state support of film production in 2023 will be ‘Incentivizing Young People to Choose Engineering and Blue-Collar Jobs’. Experience from the Soviet period demonstrated that such industrial films as The Girls, Spring on Zarechnaya Street, and Moscow Does Not Believe in Tears had a positive effect on promoting the industrial sector and romanticized heroes of labour. It is essential to support and create media projects, documentaries, and feature films that can change attitudes towards Russian industry and dispel existing stereotypes. This would be beneficial for businesses, investors, people interested in industrial tourism, as well as young professionals who plan to work in the real sectors of the economy.What is the best way to tell others about and showcase the people who create, develop, and shape the future of Russian industry? What support measures are needed to create artistic content about Russian enterprises? What best practices of Soviet industrial cinema could be used in the modern film industry? Are industrial companies willing and able to talk about themselves and be open to film crews? What initiatives are crucial to promoting Russian industry in the eyes of the public?

Moderator
Ivan Kudryavtsev, Anchor, Russia 24 TV Channel; Editor-in-Chief, Movie Industry Show; Chairman of the Selection Committee, Moscow International Film Festival

Ivan Kudryavtsev

Anchor, Russia 24 TV Channel; Editor-in-Chief, Movie Industry Show; Chairman of the Selection Committee, Moscow International Film Festival

Ivan Kudryavtsev
Deputy general director, Director for movie channels at Digital Television Russia Group (VGTRK and Rostelecom) — the largest media company on Russian Pay TV market.
Journalist and producer, editor-in-chief at Cinema TV-channel, member of The National Academy of Motion Picture Arts and Sciences, Ivan is one of the top-ranked experts on Russia’s film market and heads the Experts Council of The Golden Eagle Award — Russia’s main award to recognize professionals in film industry.
Since 2009 he creates and hosts “Industria Kino” — weekly film industry news show on Russia’s major News TV channel “Russia 24”. List of prominent guests includes Quentin Tarantino and Rutger Hauer, James Cameron and Nikita Mikhalkov, Ralph Fiennes and Luc Besson, Al Pacino and Andrei Konchalovsky, Stephen Spielberg and Timur Bekmambetov, and many, many others. The show is dedicated to cinema as a business and an art, combining in-depth box-office analysis with inspirational interviews with stars and masters.

Panellists
Vadim Vereshchagin, General Director, Central Partnership
Evgeny Grigoriev, Creative Producer, Sverdlovsk Film Studio
Vladimir Mashkov, Artistic Director, Oleg Tabakov Theatre
Yuliana Slashcheva, Chairman of the Management Board, Soyuzmultfilm Film Studio; General Director, Gorky Film Studio

Vadim Vereshchagin

General Director, Central Partnership

Evgeny Grigoriev

Creative Producer, Sverdlovsk Film Studio

Vladimir Mashkov

Artistic Director, Oleg Tabakov Theatre

Yuliana Slashcheva

Chairman of the Management Board, Soyuzmultfilm Film Studio; General Director, Gorky Film Studio

Prior to joining CTC Media, Yuliana was President of the Mikhailov & Partners group of companies. Before that, she was Chief Executive Officer of Mikhailov & Partners, one of Russia’s largest strategic communications agencies, having assumed this role in 1994.
From 2004 to 2005, Yuliana was a partner with the BBDO Group, where she was responsible for business development activities.
From 2001 to 2004 she was a Board member and Corporate Communications Director for the Russian investment company ESN Group, as well as the Vice Chairman of Kelenergo, a Russian energy company.
Yuliana was named one of the 20 most influential businesswomen in Russia by Kompania Magazine in 2013. In 2012, she ranked first in the PR agency manager category of Kariera Magazine’s list of “Top 100 communications specialists.” Yuliana also won the 7th Annual National Media Manager of Russia Award in 2007.
Yuliana received a degree in marketing from the Moscow University for the Humanities.

Front row participants
Yuri Kraev, General Director, Ugra Timber Holding
Julia Mazanova, Deputy General Director for Sustainable Development and Corporate Communications, Management Company METALLOINVEST

Julia Mazanova

Deputy General Director for Sustainable Development and Corporate Communications, Management Company METALLOINVEST

Education:
1990 — Graduated from Moscow Institute of Chemical Engineering.
2006 — Obtained an MBA degree in political and business communications from Institute of Communication Management (High School of Economics).
Professional experience:
Since Sep. 2010 – Deputy CEO for Sustainable Development and Corporate Communications at METALLOINVEST Management Company LLC
2005 — 2010 – Corporate Communications Director at METALLOINVEST Management Company LLC
1997 — 2005 – Head of Public Affairs Department at EASTLINE Group Management Company
1995 — 1997 – Head of Advertising and Communication Department at Electronic—Design
1993 — 1995 – Head of Advertising Department in VICO Company.