SPIEF to Have an Official Smile Again
Wrigley (Mars Inc.), one of the world’s leading chewing gum manufacturers, announced that its Orbit brand would become the official sponsor of smiles at Saint Petersburg International Economic Forum (SPIEF-2018) for the second time.
“All SPIEF-2018 participants are going to have a busy business agenda. This is the second year that the Orbit chewing gum brand will be there to help the participants take care of their healthy smiles and gain confidence. To remind everyone that self-confidence is important, we invite all guests to take part in our photo contest #УлыбкаПМЭФ. Together we will prove that SPIEF is time to shine,” notes Maher Batrouni, CEO, Wrigley Company (Mars Inc.), Russia.
This year, one of the main features of the contest will be the unique bullet time technique. The frozen moment effect helps create an incredible animated video that you can immediately share on social media. It takes a few simple steps to take part in the contest: smile, have a picture of yourself taken at the Forum or in the Orbit photo zone, post the photo on Instagram with hashtags #улыбкаПМЭФ or #SPIEFsmiles, show the photo to the photo zone staff, and get your guaranteed prize! See the official rules of the contest here.
About Wrigley Company:
Wrigley Company (Mars Inc.) is one of the world’s leading chewing gum and confectionery manufacturers. Wrigley’s world-famous brands, including ORBIT®, 5™, Eclipse®, EXTRA®, DOUBLEMINT® chewing gums, and SKITTLES®, Rondo® and Orbit Drops® candies bring their customers simple pleasures every day. With operations in almost 50 countries and distribution in more than 180 countries Wrigley’s brands bring smiles to faces around the world. The Company’s headquartered in Chicago, Illinois, at present, Wrigley employs over 17,000 associates.
The Company has been present in Russia for over 20 years and has a factory in St. Petersburg. Wrigley’s brands in Russia include ORBIT®, 5™, ECLIPSE®, DOUBLEMINT®, WRIGLEY’S SPEARMINT® chewing gums, as well as confectionery brands Rondo® and SKITTLES®.
The Wrigley Company operates as a subsidiary of Mars, Incorporated. Mars’ total sales amount exceeds $30 billion. The Company comprises six segments: Petcare, Chocolate, Wrigley, Food, Drinks, and a scientific division Symbioscience. Over 75,000 associates across the world implement the Five Principles: Quality, Responsibility, Mutuality, Efficiency, and Freedom, ensuring the growth that makes us all so proud.
