Business programme

Sport in the New Reality: From Competition to Product

15 Jun , 15:00–16:15
The Russian Economy: From Adaptation to Growth
Congress Centre, zone D, conference hall D4

One of the major challenges facing Russian sport in the past year has been the reform of the competition calendar. The Ministry of Sport resurrected the Spartakiad of the strongest, a multi-sports competition that in the Soviet period could be called the domestic Olympics. New tournaments were introduced as an alternative to foreign competitions. Russia pioneered Phygital, a brand new sporting format. In 2024, Kazan will host a unique international competition, the Games of the Future, where participants will be able to prove themselves in 16 hybrid disciplines that combine classic competitions and virtual reality.
How is sport working to enhance the spectacle of competition? How are traditional sports adapting to meet the challenges of the modern era? How does grassroots sport foster the creation of successful commercial products? What is the potential impact of Phygital sports? How does television play a role in shaping the evolving sports landscape? When will the Games of the Future be able to rival the Olympics in terms of popularity?

Evgeny Evnevich, Anchor, Match TV

Elena Vialbe, President, Russian Ski Racing Federation; Three-time Olympic champion
Alina Zagitova, Olympic Figure Skating Champion
Yury Krasovsky, President, Liga Stavok (a bookmaker company)
Oleg Matytsin, Minister of Sport of the Russian Federation
Nikita Nagornyy, Olympic Champion in Artistic Gymnastics; Founder, Gymnastic Club "Academy of Champions of Nikita Nagornyy"; President, All-Russian Federation of Physical Sports
Roman Rotenberg, First Vice-President, Russian Ice Hockey Federation; Head Coach, SKA Hockey Club; Head Coach of the Russia 25 Ice Hockey Team
Igor Stolyarov, General Director, World Games of the Future; Head, Game of the Future 2024 Project
Dmitry Chernyshenko, Deputy Prime Minister of the Russian Federation
Ksenia Shoygu, President, Russian Triathlon Federation; Leader of the League of Heroes Project

Front row participants
Dmitry Dobrovolsky, General Director, Russian Drift Series
Alexey Pchelkin, Streamer; Professional Esports Commentator; Member of the Phygital Team
Dmitry Ryzhkov, First Deputy General Producer, Match TV