Sport, television and society are closely linked and catalyze each other’s growth. A nation with a strong sporting culture always has a powerful broadcasting industry with big revenues. But sport can only stay relevant through constant evolution; can television lend a hand? Are growing broadcast rights fees good or bad for sports and television? How is the sports landscape changing to accommodate broadcasting requirements and how is television adapting to new sports trends? How much impact do athletes’ successes and failures actually have on TV ratings? Should policymakers place their bets on elite sport or junior sport to develop the Russian sports industry and improve public health?
Tinatin Kandelaki, General Producer Match TV
Natalia Bilan Creative Producer Match TV
Petr Makarenko Chief Executive Officer TeleSport
Sergey Aslanyan Chairman of the Board of Directors MaximaTelecom JSC
Sergey Fursenko President Chairman of the Management Board Football Club Zenit
Sergey Kupriyanov, Press Secretary of Management Committee Chairman – Deputy Department Head Gazprom
Valeri Karpin Honored Master of Sports of the Russian Federation