New Trends in Sports Broadcasting: A Social Transformation

New Trends in Sports Broadcasting: A Social Transformation

3 June, 11:45–13:00
EMBRACING TECH DISRUPTORS
Panel Session
Pavilion F, Conference Hall F3

Sport, television and society are closely linked and catalyze each other’s growth. A nation with a strong sporting culture always has a powerful broadcasting industry with big revenues. But sport can only stay relevant through constant evolution; can television lend a hand? Are growing broadcast rights fees good or bad for sports and television? How is the sports landscape changing to accommodate broadcasting requirements and how is television adapting to new sports trends? How much impact do athletes’ successes and failures actually have on TV ratings? Should policymakers place their bets on elite sport or junior sport to develop the Russian sports industry and improve public health?

Moderator:
Tinatin Kandelaki, General Producer Match TV

Panellists
Natalia Bilan Creative Producer Match TV
Petr Makarenko Chief Executive Officer TeleSport
Sergey Aslanyan Chairman of the Board of Directors MaximaTelecom JSC
Sergey Fursenko President Chairman of the Management Board Football Club Zenit
Sergey Kupriyanov, Press Secretary of Management Committee Chairman – Deputy Department Head Gazprom
Valeri Karpin Honored Master of Sports of the Russian Federation

Broadcast

Key moments

The most important question today isn’t what to show, but how to show it, and all results will be tied to this.
Petr Makarenko
Chief Executive Officer, TeleSport
Any news about an athlete’s inclusion on a national team or departure from the team triggers an unbelievable amount of emotion.
Natalia Bilan
Creative Producer, Match TV
The world is headed in a direction where sports and live broadcasts will be available everywhere. It is already available in the metro and will be available in airplanes.
Tinatin Kandelaki
General Producer, Match TV
Viewers always appreciate seeing a great team play. This is the number one priority in our club.
Sergey Fursenko
President, Chairman of the Management Board, Football Club Zenit
Fans should understand that the team is playing for them.
Sergey Fursenko
President, Chairman of the Management Board, Football Club Zenit
Television won’t kill the internet and the internet won’t kill television, at least in our country, while television remains our main free source of entertainment, information, and films.
Natalia Bilan
Creative Producer, Match TV
The market is headed in a direction where viewers decide for themselves how, when, and on what they want to watch sporting events.
Tinatin Kandelaki
General Producer, Match TV
Football is the number one sport!
Valeri Karpin
Honored Master of Sports of the Russian Federation