Programme

Free trade and e-commerce erase boundaries for consumers, opening up access to the global market for goods and services. This creates new opportunities for Russian exporters and their products: with the creation of recognized brands, Russian entrepreneurs can create product loyalty for goods and services the world over. What brand attributes should customers gain from the Made in Russia label? How can Russian exporters build recognition in key export markets and what experience from other countries is relevant? What support systems and services should underpin a national brand in order to secure the substantial growth of a value-added good or service?

Moderator:
Sergey Brilev , Anchor, Deputy Director, Russia TV Channel; President, The Bering-Bellingshausen Institute for the Americas

Sergey Brilev

Anchor, Deputy Director, Russia TV Channel; President, The Bering-Bellingshausen Institute for the Americas

Russian TV presenter, writer and public figure. Deputy Director of the Rossiya TV channel for special informational projects, President of the Bering-Bellingshausen Institute for Both Americas (Montevideo), member of the Praesidium of the Foreign and Defence Policy Council (Moscow), the only Russian journalist to have interviewed both the last two Presidents of the Russian Federation and the USA: Putin and Medvedev, Bush and Obama. Born 24 July 1972 in Havana (Cuba). Graduated from MGIMO MID RF (1995, Moscow), the Montevideo Institute of Foreign Languages (1991, Uruguay), and finished BBC courses (1995, London). Career: 1990–1993: Komsomolskaya Pravda. Trainee, scholarship holder, correspondent-intern in the department of science and education. 1993–1995: Moscow News. International department special correspondent. In parallel, Moscow correspondent of the Uruguay El Observador Económico and the Argentinian La Razón, as well as Russian State Duma Latin America expert. Since 1995: Rossiya (RTR) TV channel, including: 1995–1996: Vesti special correspondent (including during the First Chechen War). 1996–2001: Bureau Chief in London. First broadcast as presenter on 11 September 2001 (day of the terrorist acts in the USA). 2001–2003: presenter of evening Vesti. 2003–2007: presenter of Vesti Nedeli, Deputy Director, Directorate of information programmes. Since 2008: presenter of the Vesti on Saturday programme, Deputy Director of Rossiya TV channel. Author of a multitude of documentary films: Secret of Three Oceans, Constitutional Practice, Duma Thinking, Right to Right, Heavy Oil, Another Coal, The Caribbean Crisis. An Incomprehensible Story, Nazarbayev’s Line, etc. Author of the books: Forgotten Allies in World War II (2012) and Fidel. Football. Falklands (2008). One of the main spheres of his professional activity is interviewing heads of state. In particular, in Latin America: Chavez (Venezuela), Ortega (Nicaragua), Correa (Ecuador), Morales (Bolivia), Sanguinetti (Uruguay), Bachelet (Chile) and so on. By order of the Russian President, awarded the Order of Friendship, the medals 300th Anniversary of St. Petersburg and 1000th Anniversary of Kazan (2005). Was the finalist and winner of the TEFI awards many times. Speaks English and Spanish fluently.

Panellists
Daniil Algulyan , Senior Vice President, Export Financing and Documentary Operations, State Corporation Bank for Development and Foreign Economic Affairs (Vnesheconombank)
Aleksey Andreev , Managing Partner, Depot WPF; Co-President, Russian Brand Consultancies Association (ABKR)
Vladimir Dmitriev , Vice President, Chamber of Commerce and Industry of the Russian Federation
Alexey Dumin , Governor of Tula Region
Sergey Levin , State Secretary - Deputy Minister of Agriculture of the Russian Federation
Denis Manturov , Minister of Industry and Trade of the Russian Federation
Mikhail Sadchenkov , Head of Project "Made in Russia", The Roscongress Foundation
Sergey Slipchenko , Vice President for Corporate Affairs in Russia and Belarus, Philip Morris International
Petr Fradkov , Chief Executive Officer, Russian Export Center
Xenia Frank , Chairman of the Supervisory Board, Elena and Gennady Timchenko Charitable Foundation
Michael Harms , Managing Director, German Committee on Eastern European Economic Relations
Svetlana Chupsheva , Chief Executive Officer, Agency for Strategic Initiatives
Mikhail Shamolin , President, Chief Executive Officer, Executive Board Director, Chairman of the Management Board, Sistema

Daniil Algulyan

Senior Vice President, Export Financing and Documentary Operations, State Corporation Bank for Development and Foreign Economic Affairs (Vnesheconombank)

He studied regionalism, international political science and law at Moscow State University for international relations (MGIMO), Daniil Algulyan obtained an Executive MBA degree from London Business School. Prior joining Vnesheconombank he headed the representative offices of KfW, Germany, and of its specialized export finance subsidiary KfW IPEX-Bank in Russian Federation. His current main field of activities is finance and promotion for the Russian export.

Aleksey Andreev

Managing Partner, Depot WPF; Co-President, Russian Brand Consultancies Association (ABKR)

Alexey Andreev, managing partner Depot WPF, Academic at the Russian Academy of Advertising. Vice-president at the Association of Communication Agencies of Russia. Honorary Member of the Art Directors Club Russia (ADCR). Member of the jury at various Russian and international advertising festivals and competitions: EFFIE, MIAF, KIAF and others.Vice-president at the Association of Communication Agencies of Russia (ACAR). Curator and teacher at High School of Branding(HSB). Graduated from the Moscow Institute of Architecture (MARKHI). Alexey has been in the advertising industry since 1993. He founded the agency Depot WPF in 1998; it went on to become one of the leading players in the branding industry in Russia. Over 20 years of the agency's existence, under Andreev’s stewardship, more than three thousand projects have been completed. In 2011, Depot WPF became the first Russian company to win an award in the prestigious international festival of creativity "Cannes Lions" in the category "Design Lions" (Design). Since the foundation, Depot WPF agency of Alexey Andreev has become the owner of more than a hundred prestigious awards, including The Dieline, Pentawards, Cresta Awards, Red Dot, Epica Awards, Golden Drum, Golden Hammer, Effie, MIAF, KIAF, White Square, "Idea!" and many others. This is why the Depot WPF agency has been marked for many years in the rating of ACAR (Association of Communication Agencies of Russia) as "the most creative branding agency in Russia". In 2000 he founded Sostav.ru - the leading information portal in Russia on marketing, advertising and PR. In 2009, Alexei Andreev made a huge contribution to the development of the Russian branding industry – he founded together with his colleagues from the leading branding agencies ABCR, the Association of Branding Companies of Russia, which became the first Russian professional association in the field of branding and united more than 70 leading companies of the industry. In 2016, as part of ABCR, together with Rosturizm, he initiated the development of the Russian tourism brand. Married, has two kids.

Vladimir Dmitriev

Vice President, Chamber of Commerce and Industry of the Russian Federation

Born August 25, 1953, in Moscow. In 1975, graduated from the Moscow Finance Institute, specialty — “International Economic Relations”. Doctor of Economics, professor. Corresponding member, Russian Academy of Natural Sciences. 1975—1979 — State Committee of USSR Council of Ministers for Foreign Economic Relations, engineer. 1979—1986 — Attache, third secretary, USSR Foreign Ministry Department, USSR Embassy of USSR Ministry for Foreign Affairs. 1986—1987 — Institute of World Economics and International Relations, USSR Academy of Sciences, research worker. 1987—1992 — USSR Embassy of USSR Ministry for Foreign Affairs, Second, First Secretary. 1992—1993 — Russian Embassy of Russian Ministry for Foreign Affairs, First Secretary. 125001993—1997 — Deputy Chief Executive Officer, Russian Finance Ministry Department. 1997—2002 — Bank for Foreign Economic Affairs of the USSR, First Deputy Chairman. 2002—2004 — Bank for Foreign Trade of the USSR (OJSC), Deputy President — Chairman of the Board 2004—2007 — Bank for Foreign Economic Affairs of the USSR, Chairman. 2007—2016 — State Corporation “Bank for Development and Foreign Economic Affairs (Vnesheconombank)”, Chairman. From April 2016 – Chamber of Commerce and Industry of the Russian Federation, Vice president. For outstanding contribution to the development of the financial and banking system of Russia, long-standing and dedicated work he was awarded the Order of Alexander Nevsky, the Order “For Merits and Dedicated Service to the Country”, IV Degree, the Order of Honor, the Order of Friendship, the Order of Saint Sergiy Radonezhsky, II Degree, the Order of Blessed Prince Daniil Moskovsky, II Degree, the Medal of the Order “For the Merits and Dedicated Service to the Country”, the Order of the Banner of the Republic of Serbia with Golden Wreath, the Order of Merit of the Italian Republic, Grand Officer Grade, the Russian Association of Banks Decoration of Honor “For Merits and Dedicated Service to the Banking Community”, “Excellent Employee of Vnesheconombank” Badge, his name is recorded in Vnesheconombank’s Book of Honor, he was also officially thanked by the President and the Government of the Russian Federation.

Alexey Dumin

Governor of Tula Region

Alexey G. Dyumin was born August 28, 1972 in Kursk. In 1994 he graduated from the Voronezh Higher Military Engineering School of Radio Electronics. In 2009 he graduated with honours from the Russian Academy of Public Administration under the President of Russian Federation, and in 2013 – passed professional retraining at the Military Academy of the General Staff of the Russian Armed Forces. Is married and has a son. From 1994 to 1996 - engineer of the Central unit of Russian Air Force complex technical control. In 1996-2013 – held various positions in the Federal Guard Service. Provided the participation of President of Russia in various activities both inside the country and abroad, including summits oh the "Group of Eight", the "Group of Twenty", SCO, APEC, etc. From 2013 to 2016 – deputy chief of the main department of the general staff, chief of general staff – first deputy commander in chief of land forces, deputy minister of defense. February 2, 2016 was appointed acting governor of Tula region. Lieutenant-General. Hero of Russia. Was awarded with the order "For Merit to the Fatherland" IV degree with swords, and other various medals.

Sergey Levin

State Secretary - Deputy Minister of Agriculture of the Russian Federation

Born: August 6, 1965 in St. Petersburg Graduated from the Leningrad order of Lenin Polytechnic Institute in 1988 as with a degree in engineering physics, from North-West Academy of Public Administration in 2000 with a degree in lawer. PhD in Sociology 1988-1996: engaged in scientific work. 1996-2003: substituted for positions in commercial organizations. 2003-2009: substituted for positions in the Federal Agency for State Reserves. 2009: General Director of JSC "United Grain Company" (CEO). 2012: Referent of the Prime Minister of the Russian Federation D.A. Medvedev. 2015: Deputy Minister of Agriculture of the Russian Federation December 31, 2017: by the Order of the Government of the Russian Federation appointed State Secretary-Deputy Minister of Agriculture of the Russian Federation Has a class rank "Actual State Counselor of the Russian Federation of the second class". Awarded with the Certificate of Honor of the Government of the Russian Federation.

Denis Manturov

Minister of Industry and Trade of the Russian Federation

Denis Manturov was born on February 23, 1969, in Murmansk. Education: 1994 – Lomonosov Moscow State University, major in Sociology. 1997 – Postgraduate studies at Moscow State University, PhD. 2002 – Doctoral programme at Moscow Aviation Institute. 2006 – Russian Academy of Public Service under the President of the Russian Federation, major in Law. Professional experience: 1998 – Appointed Deputy General Director of Ulan-Ude Aviation Plant. 2000 – Appointed Commercial Director of Mil Moscow Helicopter Plant. 2001 – Appointed Deputy Chairman of State Investment Corporation (Gosincor). 2003 – Appointed General Director of OAO OPK Oboronprom. 2007 – Appointed Deputy Minister of Industry and Energy of the Russian Federation. 2008 – Appointed Deputy Minister of Industry and Trade of the Russian Federation. 2012 – Appointed acting Minister of Industry and Trade of the Russian Federation. 2012 – Appointed Minister of Industry and Trade of the Russian Federation. Awards: 2007 – Awarded the Medal of the Order “For Merit to the Fatherland (Second Class)”. 2008 – Awarded the Order of Friendship. 2009 – Awarded the Order of Honour. 2010 – Awarded an Honorary Certificate of the Government of the Russian Federation. 2013 – Awarded the Order “For Merit to the Fatherland (Fourth Class)”. Additional information: Active State Advisor of the Russian Federation (First Class). Mr. Manturov was included in the “Golden 100” Personnel Management Reserve under the patronage of the President of the Russian Federation. He speaks multiple foreign languages. He is married with a daughter and a son.

Mikhail Sadchenkov

Head of Project "Made in Russia", The Roscongress Foundation

Branding, marketing and external communications expert. CEO of Natsionalniy Brand Agency, operator of the national brand Sdelano v Rossii – Made in Russia. Concept creator, Made in Russia brand. Between 2007 and 2012 worked as an independent consultant for Federal Antimonopoly Service, Federation Council, political parties and strategic enterprises. In 2012 founded and became CEO of Natsionalniy Brand – an agency that aims to create and promote a national brand Sdelano v Rossii – Made in Russia. In 2015 Sdelano v Rossii has been introduced at the Milan Expo with participation of First Deputy Prime Minister of Russian Federation Igor Shuvalov. In 2015 became an invited expert for an international branding textbook Nation Brand where he published an article about Sdelano V Rossii brand. Awards: in 2009 and 2010 received an honorary diploma for valuable assistance from the chairman of the Federation Council.

Sergey Slipchenko

Vice President for Corporate Affairs in Russia and Belarus, Philip Morris International

Sergey Slipchenko joined Philip Morris International (PMI) affiliates in Russia as sales representative in 1994. He has further progressed through various positions of increased responsibility in Sales. In 2000, Sergey was appointed Manager Sales Development and Training at PMI Operations Center in Lausanne and moved to Switzerland. During his next career stage, Sergey worked as Director Sales and Distribution at Philip Morris Ukraine where he later headed the Marketing function. In 2007, he returned to Russia as Director Marketing, and in 2010, he was promoted to the position of Managing Director Philip Morris Romania and Bulgaria. Sergey was appointed Vice President Corporate Affairs for PMI affiliates in Russia in January 2015. In this capacity, he is in charge of Government Relations, Communications, and Public Affairs. Sergey was born on January 18, 1971, in Moscow, Russia. He holds a degree in international journalism from the Moscow State University. In 2001, he earned an Executive MBA at INSEAD Business School.

Petr Fradkov

Chief Executive Officer, Russian Export Center

Petr Fradkov was born on February 7, 1978 in Moscow.In 2000, he graduated from Moscow State Institute of International Relations (University) of the Russian Foreign Ministry majoring in world economics. In 2007, he graduated from Kingston Business School of Kingston of Kingston University majoring in Master Business Administration, the Academy of National Economy under the Russian Government majoring in Master of Business Administration.Ph.D in economics. In 2000-2004 – expert of the first category, Vnesheconombank’s Deputy Representative in the United States of America, Department Head of Vnesheconombank of the USSR. In 2004-2005 – Deputy Director General of the Far East Shipping Company (OJSC). In 2005-2007 – Deputy Director of Directorate - Department Head, First Deputy Director of Vnesheconombank of the USSR Directorate.From June of 2007 – Board Member of State Corporation ‘Bank for Development and Foreign Economic Affairs (Vnesheconombank)’, Vnesheconombank Deputy Chairman.From October of 2011 – Board Chairman-Director General of OJSC EXIAR, Board Member of State Corporation ‘Bank for Development and Foreign Economic Affairs (Vnesheconombank)’. From December of 2012 to December of 2014 – Board Chairman- Director General of OJSC EXIAR.From December of 2014 - First Deputy Chairman of State Corporation ‘Bank for Development and Foreign Economic Affairs (Vnesheconombank)’. From April 2015 – Chief Executive Officer of the Russian Export Center.

Xenia Frank

Chairman of the Supervisory Board, Elena and Gennady Timchenko Charitable Foundation

Xenia Frank has been the Head of the Timchenko Foundation’s Supervisory Board from the date it was established in December of 2010. Since then the foundation has become one of Russia’s leading family-driven grantmakers that supports projects in the areas of active ageing, sports, culture, and assistance to families and children. These strategic priorities seek comprehensive solutions to a wide range of social issues in Russia with a special attention to local communities. The Foundation’s program portfolio includes over 100 projects both within Russia and abroad such as ‘A Society For All Ages’ National Conference, ‘Active Generation’, ‘Cultural Mosaic of Small Towns and Villages’, ‘Dobryi Lyod /Good Ice/’, ‘Right Family Course’ countrywide grant competitions, and others. In 2009, Xenia graduated from the Edinburgh University with a first class degree in philosophy and French.

Michael Harms

Managing Director, German Committee on Eastern European Economic Relations

Michael Harms began his professional career in 1993 as sales engineer at Philips Medical Systems in Hamburg and Moscow. After a stopover at the Liaison Office of German Business in Berlin in 2000 he was a member of the Management of the Committee on Eastern European Economic Relations and was responsible for the region of Southeast Europe. From 2001 - 2003 he additionally worked in Brussels as Executive Secretary of the Business Advisory Council for South Eastern Europe. Since 2007 he worked in Moscow as the Delegate of the German Industry and Chairman of the German-Russian Chamber of Commerce. From 2012 to 2016 Michael Harms was World spokesman of the network of German foreign chambers of commerce (AHK). Since April 1, 2016 Michael Harms is the Executive Director of the Committee on Eastern European Economic Relations in Berlin.

Svetlana Chupsheva

Chief Executive Officer, Agency for Strategic Initiatives

Svetlana Chupsheva was born in Prague. In 2001 she graduated from Samara State Academy of Economics with Honors. Commencing from 2000 Svetlana Chupsheva worked at the Central Department of the Bank of Russia for Samara Region, then at the Government of Samara Region. From 2004 she held position of the Director General of the Rating Agency of the Government of Samara Region, and was the head of the State Institution Agency for Economic Development of Samara Region. From 2009 – adviser to the Deputy Chairmen of the Government of Samara Region – Ministry of Economic Development, Investment and Trade of Samara Region, then adviser to the Chairman of the Board of the CB Regional Credit, LLC. From 2011 – corporate director of the Agency for Strategic Initiatives (ASI). On August 10, 2015 she was appointed as the line director of the Social Projects of the ASI. From 2017 – Director General of the Agency for Strategic Initiatives. She is awarded with the Certificate of Merit issued by the President of the Russian Federation, she has the certificate of acknowledgement issued by the President of the Russian Federation and the certificate of acknowledgement issued by the Mayor of Moscow. She brings up four children.

Mikhail Shamolin

President, Chief Executive Officer, Executive Board Director, Chairman of the Management Board, Sistema

Mikhail Shamolin was born in 1970.Mr. Shamolin was appointed President of Sistema in March 2011 and previously served as President and CEO of MTS Group from May 2008 until March 2011.Mikhail Shamolin previously held the position of Vice President and Head of the "MTS Russia" business unit from August 2006.Mr. Shamolin joined MTS in July 2005 as Vice President for Sales and Customer Service, prior to which he worked at Interpipe Corp. (Ukraine) as Managing Director of the Ferroalloys Division from 2004 to 2005, and at McKinsey & Co from 1998 to 2004.Mikhail Shamolin graduated from the Russian Academy of Public Administration under the President of the Russian Federation in 1993, and completed a Finance & Management course at Wharton Business School in 1997.

Nikolay Andreev , Adviser to the Chief Executive Officer, Chairman of the Board, Sberbank; General Director, Sberbank-Ast
Natalya Litovko , Editor-in-Chief, «STRANA» TV channel
Alicia Nikitina , Director of Education Initiative, Russian Export Center
Andrey Pavlov , Founder, president, Zenden Group
Maxim Protasov , Head, Russian Quality System

Nikolay Andreev

Adviser to the Chief Executive Officer, Chairman of the Board, Sberbank; General Director, Sberbank-Ast

Date of birth: August 5, 1961 Place of birth: Leningrad Education:Doctor of Economics Candidate of Sciences (PhD) in Biology Pavlov First Medical Institute (Department of Pharmacology) Leningrad State University (1983) 2014 – present CEO, Sberbank – AST CJSC 2008 – present Advisor to the CEO, Chairman of the Board of Sberbank of Russia 2009 – 2014 Head of Procurement Department, Sberbank of Russia 2008 – 2014 Chairman of the Board of Directors, Sberbank – AST CJSC 2006 – 2008 Commercial Director, Gas-Oil CJSC Head of Department of Management of State, Municipal and Corporate Procurement, Moscow Financial and Economic Institute Head of Department of Management of State and Municipal Procurement, Russian State Social University

Natalya Litovko

Editor-in-Chief, «STRANA» TV channel

Natalia has worked on TV since the age of 16. She began as a reporter in Krasnodar. Since 2006 she has worked as a correspondent and presenter of programs of TV channel «Russia 24». She invented and created a specialized format «Facts» on the TV channel as well. She interviewed ministers, governors, top managers of Russian and foreign companies. Natalia took part in preparation of an election campaign of the president in 2012. She has prepared and conducted several annual presentation of «Digital Television Russia» of VGTRK. Natalia lived on a drilling platform behind the Polar circle and shot the film about oil extraction in the Arctic in 2014. In 2015 she was appointed as an editor-in-chief of «STRANA» TV Channel, aimed at telling about Russian brands, regions and their points of growth, huge enterprises and private companies, development of internal tourism. She is also the adviser to the Director General of JSC «Digital Television Russia» for public and social broadcasting.

Alicia Nikitina

Director of Education Initiative, Russian Export Center

Andrey Pavlov

Founder, president, Zenden Group

Maxim Protasov

Head, Russian Quality System

Born: 1972 in Moscow. Graduated from the Economics Faculty of Moscow State University and completed postgraduate research at the Institute of Latin America of the Russian Academy of Sciences. 1999 through 2005: member of the Supervisory Council of the National Securities Market Association, of the expert council of the Financial Markets Committee under the State Duma of the Russian Federation.2011 through 2015: held the position of Chairman of the Management Board of the National Association of Producers and Suppliers of Foodstuffs Rusprodsoyuz. June 2015: appointed head of the Autonomous Non-commercial Organization Russian Quality System (Roskachestvo), set up by Russian Government Directive. Is an active participant in many expert organisations, in particular Open Government, Expert Council of the Federal Antimonopoly Service, working group of the Public Council of the Ministry of Agriculture of the Russian Federation on foodstuff quality, member of the Commission for Supervising the Code of Fair Practices. Married with three children.