Programme

MOBILITY MEETS BIG DATA: EMPOWERING INDIVIDUAL CHOICE ON THE MOVE

Managing Disruptions and Embracing Change
Panel Session
Pavilion 8, Conference Hall 8.3


With mobile penetration projected to surpass desktop users for the first time this year and mobile accounting for a rapidly growing 23% of online sales, a new generation of locality services and big data personalization applications promises to transform mobile interaction. What strategies should business and marketers adopt to take advantage of these opportunities?


Moderator:
David Schlesinger , Managing Director, Tripod Advisors

Panellists
Luis Martinez Amago , President in Europe, Middle East and Africa (EMEA), Alcatel-Lucent
Jon Fredrik Baksaas , Chairman, GSMA
Wan Biao , Member of the Board of Directors, Vice President, Huawei Technologies Co., LTD.; General Director, Huawei Russia
Michael Kleinemeier , President Middle & Eastern Europe, SAP
David La Rose , General Manager Central and Eastern Europe, IBM
Joe Macri , Vice-President EMEA Public Sector, Microsoft
Christian Morales , Vice President, Intel Corporation


Aleksey Komissarov , Director, Russian Foundation for Technological Development FSAI
Alla Morrison , Program Officer, Open Finances, World Bank
Sergey Fedorinov , Chief Executive Officer, Ulmart

Broadcast

Key moments

“From our perspective, it (big data) is going cognitive, that’s the next step. Systems are becoming smarter and they can be applied in healthcare and public services”.
David La Rose
“Big data has been around for a long time. What is different now is the explosion of data. To make this point real for you: more unique content will be created this year than in the last 5,000 years”.
Joe Macri