Programme

THE NEW SOFTWARE DEFINED SUPPLY CHAIN: RETHINKING THE FUTURE OF PRODUCT DESIGN AND MANUFACTURING

New Catalysts for Change
Global Premiere of IBM Study
Pavilion 8, Conference Hall 8.2

Moderator:
Paul Brody , Global Industry Leader in Electronics, IBM

Panellists
Hubertus von Grunberg , Chairman of the Board of Directors, ABB
Leonid Reiman , Chairman of Board of Directors, Angstrem Group

Key moments

It's gotten to the point where a room-sized computer of 1978 — that fit on your desk in 1989 — now fits in your pocket. And for about 10 dollars you can put it on anything. We can put an entire PC on a toothbrush, on a door knob, make every device intelligent.
Paul Brody
Today we are experiencing a third industrial revolution. It is predicated upon the fact that today’s people are willing to pay a higher price in order to enter a market more quickly and to have more flexible approaches.
Leonid Reyman
Universal microcircuits that can be used for various purposes and in different devices will be in the greatest demand, and their use will prompt creation, in small and medium-sized companies, of very interesting solutions.
Leonid Reyman